Welcome to the "Chicken Fill-A: The Last Stand for Taste" campaign,
a creative collaboration that celebrates the popular game and TV show "The Last of Us" while showcasing the mouthwatering chicken sandwiches from Chicken Fill-A. This visual project focuses on limited-time promotions, themed menu names, and engaging taglines that seamlessly blend the worlds of "The Last of Us" and "Chicken Fill-A"
This project demonstrates the power of visual storytelling, as well as the versatility of Chicken Fill-A's brand identity. By leveraging the popularity of "The Last of Us" through this campaign, Chicken Fill-A can attract new customers, engage with fans of the franchise, and showcase its delicious and adaptable menu offerings.
Embracing the revolutionary spirit of "The Last of Us" our sandwiches take a bold stand against the ordinary. Each name sparks a sense of defiance, mirroring the characters' relentless battle against their circumstances in the post-apocalyptic world.
This naming strategy, steeped in rebellion, resonates with the daring and audacious, capturing the essence of the game's raw grit and energy. Taste the revolution with every bite.
